Best Canditate
In this role, you will play a crucial part in implementing departmental marketing strategies, creating program and project-level marketing plans, and ensuring effective communication. The objective is to understand the diverse needs of the community, catering to a wide range of target audiences, and encouraging residents to participate in indoor, outdoor, and cultural programs and services. Proficiency in print media, social media, and digital marketing tools and trends is essential for thriving in this dynamic, service-oriented environment.
Job Requirements:
- A degree in Marketing, Communications, or a related field, with a minimum of two years of related experience; or a diploma along with four years of experience.
- Proven expertise in delivering marketing and communications services, especially within the public sector.
- At least one year of direct experience managing social media accounts.
- Exceptional verbal and written communication skills, with the ability to tailor information to different target audiences.
- Strong analytical and strategic planning skills.
- Proficiency in website content management systems, Google applications (including AdWords, Business, and Analytics), eNewsletters, and Microsoft Office Suite.
- Sound working knowledge of content creation applications, including Adobe Creative Suite.
- Familiarity with HTML and CSS is an asset.
- Skills in photography and video capture and editing are beneficial.
- Equivalencies of education and experience may be considered.
About Key Responsibilities:
- Collaborate with the Marketing and Innovation Supervisor, department managers, supervisors, and programmers to execute overarching marketing initiatives and develop program-specific strategic marketing plans that align with business goals.
- Work closely with Graphic Design and Digital Media Specialists to create compelling marketing content that drives sales, facility visits, and online engagement.
- Craft clear and impactful communications to promote participation and raise awareness of recreation and cultural opportunities.
- Prioritize and delegate marketing requests to Graphic Design and Digital Media Specialists.
- Suggest communication strategies based on audience reach, impact, and team capacities.
- Coordinate with external print and broadcast media agencies to promote departmental programs and services.
- Collaborate with third-party vendors to enhance department marketing tools, including digital signage, service request portal (FAME), mobile apps, and eCommerce sites.
- Stay updated on best practices related to print, digital, and broadcast media design and communication technologies.
- Manage content for Recreation, Parks, and Culture social media accounts.
- Collaborate with department stakeholders to populate, proof, and adjust content on various websites and platforms.
- Maintain content quality across print media, websites, and social media accounts, adhering to accessibility guidelines and platform standards.
- Monitor and respond to comments, questions, and concerns across all online platforms.
- Develop and implement communication and marketing strategies for departmental business plans, projects, and programs.
- Identify emerging issues and opportunities and implement strategies where communication activities can contribute to departmental objectives.
- Plan, manage, and adhere to communication and marketing budgets.
- Drive behavior change through effective communications with target audiences.
- Create communications, including themes, key messages, and copywriting services for a variety of mediums and audiences, particularly for special events.
- Inform public engagement and product and service evaluation strategies to identify community needs and report results to enhance program and service delivery.
- Provide guidance to department staff on communication and marketing-related decisions.
- Offer support and contribute to shared corporate communication initiatives as required, such as social and digital media, branding, and other corporate initiatives.
